**New Era: It’s Time – Netflix Releases Highly Anticipated Documentary on Sunderland A.F.C.; Set to Premiere on 25th October 2025**
In a triumphant return to the world of football documentaries, Netflix has announced the upcoming release of *New Era: It’s Time*, the **highly anticipated continuation of the Sunderland A.F.C. story**, set to premiere globally on **25th October 2025**. Building upon the success of the critically acclaimed *Sunderland ’Til I Die* series, this new chapter takes viewers deep into the emotional and dramatic revival of one of England’s most storied football clubs.
*New Era: It’s Time* chronicles the club’s turbulent yet inspiring journey following its League One days, focusing on **the rebuilding phase under new ownership, a reshaped management team, and a revitalized fan base** determined to bring Sunderland back to the top of English football. The documentary captures the raw passion, pressure, and pride that define life at the Stadium of Light — both on and off the pitch.
The series features **exclusive access** to behind-the-scenes decision-making, high-stakes boardroom discussions, intense training ground preparations, and heart-pounding matchday moments. At the center of the story is **Sunderland’s quest for promotion and stability** in the Championship, with a clear-eyed look at the challenges faced by players, coaches, and executives alike.
Netflix’s synopsis reads:
> “This isn’t just a story of football. It’s a story of community, of belief, and of the enduring power of hope. Sunderland A.F.C. isn’t just fighting for points — they’re fighting for identity, legacy, and a future worth believing in.”
The documentary introduces viewers to a **new generation of Sunderland heroes**, including emerging young talents from the club’s academy, seasoned veterans brought in to anchor the squad, and the dynamic leadership of a modern manager tasked with steering the club into a new era of ambition. Former club legends and lifelong fans also lend their voices to the narrative, creating a rich tapestry of perspectives.
Directed by BAFTA-nominated filmmaker **Daniel Gordon**, *New Era: It’s Time* promises to blend cinematic storytelling with authentic, gritty realism. Gordon, who previously directed *Hillsborough* and episodes of *30 for 30*, emphasized that this isn’t a simple continuation, but a rebirth:
> “This series captures a club at a crossroads — haunted by past pain, but burning with the determination to rise again. It’s emotional, it’s powerful, and at times, it’s overwhelming.”
The series is expected to span **six hour-long episodes**, culminating in a dramatic finale that showcases Sunderland’s defining moment of the season — a pivotal clash that could determine their promotion hopes. Early previews have already generated buzz across social media, with fans and pundits praising the return of one of football’s most beloved documentary franchises.
Whether you’re a die-hard Mackem or just discovering the club’s remarkable journey, *New Era: It’s Time* is set to deliver **a gripping portrait of football, resilience, and redemption**. Mark your calendars for **25th October 2025** — a new chapter begins at the Stadium of Light.
